PPC which refers to Pay Per Click is a part of the online management or commonly refers to Digital Marketing. It is charged to the advertiser a fee for every click a customer makes on the search result.
Search Engine Marketing is the most common term used for PPC which allows the advertisers to bid an amount for placement.
Google AdWords is the most popular PPC advertising system. The AdWords platform by itself makes business to create ads and make them appear on the list of Google Search Engine. More specifically a company which bids in terms of accuracy and a higher pay bid is made to rank the top page of Google. Therefore, PPC Campaign Management also refers to auction in which company has to pay a higher amount for a specific competitive keyword.
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